Music writer · PR · Partnerships · UK
Lucy Ward
I write about new music for DIY, EARMILK, Ones To Watch and The Skinny, and I run PR, partnerships and outreach for artists, festivals, charities and brands.
What I do
All servicesWriting
Reviews, features, live and festival coverage, interviews and new-music picks.
PR and press
Press releases, media lists, pitching, single-led release campaigns and campaign reporting.
Partnerships and outreach
Brand, charity, sponsor and creator partnerships, from research to delivery.
Events, content and social
Festival promotion, volunteer recruitment, showcases, filming, editing and scheduling.
Selected writing
All writingLive review · EARMILK · Jun 2025
Lost in the woods: why Forbidden Forest 2025 was next level
Written for EARMILK; published under the editor's byline.
Read the reviewFeature · EARMILK · Oct 2025
Artists shaping culture: highlights from the Independent Music Awards 2025
Event coverage and on-the-night interviews, including Moonchild Sanelly. Written for EARMILK; published under the editor's byline.
Read the featureAlbum review · The Skinny · Jul 2025
Barry Can't Swim – Loner
Commissioned album review for the July issue.
Read the reviewSelected work
All workOutreach · Asher One Two · 2026
The UK Music Festivals List
I built, updated and promoted a free festivals list for independent musicians, and I'm credited on it. I pitched it to university and college music departments: LIPA and Queen's University Belfast shared it with their students.
Events & outreach · Asher One Two · 2026
Dalstonbury volunteer recruitment
Dalstonbury was a free pop-up grassroots festival at the Crisis shop in Dalston, raising donations for Crisis. I recruited volunteers by pitching about 30 universities, colleges and youth music organisations; LIPA, ICMP, BIMM, Trinity Laban and others shared the call-out.
Partnerships · Asher One Two · 2026
War Child Rising fundraising
I researched UK music businesses and approached studios and PR companies to donate discounts and sessions, with all proceeds going to War Child.
Work with me
Commissions, PR, partnerships or a retainer: send me a short note about what you need and when.